At first glance I thought I was going to have some dupes on my hands. But none are exactly dupes. As you can see, though, they are very similar. Illamasqua dried shiny while the other three dried like neons to a semi-matte finish. Illamasqua has slightly more purple - it's a tad darker.
As for formula though, I have to say that the Zoya and the Sinful Colors both applied more easily and with fewer coats than the Illamasqua did.
Illamasqua retails for £13.50 (about $21.43 as I type this) at Illamasqua.com
Zoya retails for $8.00 at Zoya.com
Sinful Colors retails for $1.99 at Walgreens
Island Girl retails for under $5 (but I'm not sure where to purchase, other than in Hawaii, or the exact price as I got all mine via swaps)
What do you think? Will it be Illamasqua for you or is the color difference insignificant enough that you will go for one of the others?
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