Press Release: Zoya MatteVelvets - 6 New Shades for Winter/Holiday 2015

Press Release 

*This product is Cruelty Free 

They're baaaaaack! With 6 new colors! Yves is definitely shouting at me. Puuuuuuurple! Are there any calling to you?

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BACK BY POPULAR DEMAND!!! 

ZOYA MATTEVELVET 

Six new MATTEVELVET Nail Colors to slip into this WINTER/HOLIDAY season.

The best-selling, MATTEVELVET finish returns this holiday season with six new shades. Each nail polish perfectly opaque, matte color with that extra special ZOYA MATTEVELVET fleck finish everyone loves.

·         Aspen (ZP814) - a sparkling artic white with a micronized diamond pearl fleck.

·         Sue (ZP815) - a soft champagne gold with a multi-hued oyster shell pearl fleck.

·         Amal (ZP816) – a classic crimson red with a ruby red pearl fleck.

·         Iris (ZP817) - a deep amethyst with a fuchsia pearl fleck.

·         Yves (ZP818) - a deep sapphire that's midway in between indigo and royal blue with a blue pearl fleck.

·         Honor (ZP819) - a true emerald green with a tone on tone emerald pearl fleck.

NOTE: MATTEVELVET nail color by Zoya is not intended to be worn with a base coat, glossy top coat or speed dryer. Due to the unique matte formulation, color is not as long-wearing as traditional nail color. A completely clean, dry surface yields the best results for matte nail color wear. To extend wear, apply one coat of the Zoya Matte Velvet Topcoat over your favorite matte shades after polish is completely dry.

AVAILABLE NOW!
ZOYA IS THE HEALTHY COLOR OF FASHION!Zoya MATTEVELVET Colors, 0.5 oz. -  $10 (US) ea.
Zoya MATTEVELVET Color Sampler, 6 – 0.5 oz. bottles -  $60 (US)

Available in top salons, spas and on zoya.com

* **BIG5FREE, TOXIN FREE: Zoya Nail Polish Formula contains no formaldehyde, formaldehyde resin, dibutyl phthalate, toluene or camphor.

 ZOYA NAIL POLISH is now on PERISCOPE!

Watch LIVE as Zoya Nail Polish on Periscope.
Follow Zoya on Periscope: @ZoyaNailPolish

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Zoya MatteVelvet Re-Issues - Swatches and Review

Nothing to Disclose 

*These products are Cruelty Free 

♥

Good morning! Today I have some swatches for you of the 4 MatteVelvet polishes being re-released by Zoya. I did these swatches quite a while back, but I never posted them because, well, they were discontinued and I didn't want to send people scrambling for something not easily found. I also did swatches of some of the others (cough *Harlow* cough) but today I just have the 4 that ARE easily available now from Zoya.com. Of course they are limited edition, so if you want them, now is the time!

Zoya MatteVelvets

These polishes (still 5-free and cruelty free) are matte finish polishes that are so popular right now. It's no surprise that they've been resurrected for this holiday season! The only surprise is that the most popular one, Harlow, isn't among them. Of course Harlow wasn't part of this original collection and it's not necessarily as "winter" as these. But maybe they will bring it back one day. One can hope!

Because these are matte finish, they are formulated to be worn without a base coat or a top coat. They dry very quickly and do NOT like to be over-manipulated. Plus, if you have imperfections, they will definitely show with these polishes. If you'll notice in my photos, you can see the ridges in my nails.

Continued after the jump...

Zoya Re-Issues Four of the MatteVelvets! Pre-Order and Sale Information - PRESS RELEASE

Press Release 

*These Products are Cruelty Free 

♥

11.08.2013 - Big Nail Polish Beauty News: Zoya Reissues its best-selling, cult classic MatteVelvet Nail Polish colors in Limited Edition for the Holidays in Special Gift Packaging.

Zoya MATTE VELVET* LE

All of the color, none of the shine - for a limited time!

Zoya is happy to announce the reissue of four of our most popular matte nail polish colors in Limited Edition (LE) for Holiday 2013. Perfectly packaged for the Holidays in our deluxe Zoya MATTE VELVET* LE gift boxes.

Get all of the color, none of shine with MATTE VELVET*, Zoya’s exclusive blend of matte base and subtle shimmer results in the most utterly wearable and truly stylish matte nail polish on the market today.

Reissued colors - Zoya MATTE VELVET* in Veruschuka, Savita, Posh and Dovima.

Zoya MATTEVELVET* Jewels LE Gift Set Trio
Showcased in a luxury black trio box containing three Zoya MATTEVELVET* colors: Veruschuka (emerald green matte shimmer), Savita (amethyst purple matte shimmer) and Posh (ruby red matte shimmer). $27 (US).

• Jewels MATTEVELVET* LE Trio Gift Set (ZPHOL1304)
  
  SPECIAL PRE-ORDER (now through 11.20.2013) PRICING:
  $24, plus free shipping on Zoya.com

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Zoya MATTEVELVET* LE Individual Gifts
Four to choose from each in a luxury black gift box. $10 ea. (US).

• Veruschuka MATTEVELVET* LE Gift Set (ZPHOL1306)

• Savita MATTEVELVET* LE Gift Set (ZPHOL1307)

• Posh MATTEVELVET* LE Gift Set (ZPHOL1308)

• Dovima MATTEVELVET* LE Gift Set: Contains one bottle of Dovima (onyx black matte shimmer - ZPHOL1305)

SPECIAL PRE-ORDER (now through 11.20.2013) PRICING:$9.00. at Zoya.com

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*MATTEVELVET nail color by Zoya is not intended to be worn with a base coat, top coat or speed dryer of any kind. Due to the unique matte formulation, color is not as long-wearing as traditional nail color. A completely clean, dry nail surface yields the best results for matte nail color wear. For best results make sure to always prepare nail with Zoya Remove + (3-in-1 nail polish remover, nail plate cleaner and new color prep.) prior to applying color.

If a base coat is desired, we suggest Zoya Get Even. 

Zoya MATTEVELVET* nail polish colors are BIG5FREE - completely free of harmful industrial chemicals such as toluene, camphor, formaldehyde, formaldehyde resin and dibutyl phthalate (DBP) that are known to cause cancer and birth defects.

Find over 300 stunning Zoya Nail Polish colors on www.zoya.com. Each and every color has a name as unique as the women who inspired it.

Available at SPECIAL PRE-ORDER PRICING - Now through 11.20.2013 only.

Exclusively on ZOYA.COM 

PRE-ORDER PRICING AVAILABLE 11/08/2013 (12PM EST) - 11/20/2013 (11:59PM EST)SHIPPING NOVEMBER 20, 2013

ZOYA IS THE NEW MATTE COLOR OF FASHION!

zoya.com 

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Well I have to say that I am really glad these are BACK!!! I really wish, like most of you, that Harlow had been one of them though! Will you be getting any of them?



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