Press Release: Zoya MatteVelvets - 6 New Shades for Winter/Holiday 2015

Press Release 

*This product is Cruelty Free 

They're baaaaaack! With 6 new colors! Yves is definitely shouting at me. Puuuuuuurple! Are there any calling to you?

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BACK BY POPULAR DEMAND!!! 

ZOYA MATTEVELVET 

Six new MATTEVELVET Nail Colors to slip into this WINTER/HOLIDAY season.

The best-selling, MATTEVELVET finish returns this holiday season with six new shades. Each nail polish perfectly opaque, matte color with that extra special ZOYA MATTEVELVET fleck finish everyone loves.

·         Aspen (ZP814) - a sparkling artic white with a micronized diamond pearl fleck.

·         Sue (ZP815) - a soft champagne gold with a multi-hued oyster shell pearl fleck.

·         Amal (ZP816) – a classic crimson red with a ruby red pearl fleck.

·         Iris (ZP817) - a deep amethyst with a fuchsia pearl fleck.

·         Yves (ZP818) - a deep sapphire that's midway in between indigo and royal blue with a blue pearl fleck.

·         Honor (ZP819) - a true emerald green with a tone on tone emerald pearl fleck.

NOTE: MATTEVELVET nail color by Zoya is not intended to be worn with a base coat, glossy top coat or speed dryer. Due to the unique matte formulation, color is not as long-wearing as traditional nail color. A completely clean, dry surface yields the best results for matte nail color wear. To extend wear, apply one coat of the Zoya Matte Velvet Topcoat over your favorite matte shades after polish is completely dry.

AVAILABLE NOW!
ZOYA IS THE HEALTHY COLOR OF FASHION!Zoya MATTEVELVET Colors, 0.5 oz. -  $10 (US) ea.
Zoya MATTEVELVET Color Sampler, 6 – 0.5 oz. bottles -  $60 (US)

Available in top salons, spas and on zoya.com

* **BIG5FREE, TOXIN FREE: Zoya Nail Polish Formula contains no formaldehyde, formaldehyde resin, dibutyl phthalate, toluene or camphor.

 ZOYA NAIL POLISH is now on PERISCOPE!

Watch LIVE as Zoya Nail Polish on Periscope.
Follow Zoya on Periscope: @ZoyaNailPolish

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Zoya Focus and Flair for Fall 2015 - PRESS RELEASE

Press Release  

These products are Cruelty Free 

But the CREMES THOUGH! Yes, I'm pretty stoked about the Focus part of the Focus and Flair Collections from Zoya for Fall. Actually I'm just excited for Fall - it will be my first one back "home" again and I can almost smell it from here!

I'm particularly interested to try Charli, Desiree and Lidia. What are you most excited about from these two sets?

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From Runway to Real Life! 

ZOYA FOCUS & FLAIR

Two exciting new Zoya Nail Polish collections arrive for FALL 2015

FOCUS (creams)

The Zoya Focus Collection features six strong, solid shades that anchor a look for fall as stand-alone shades. The densely pigmented cream formula features a unique, micro-grind pigment that allows for extra-smooth, streak-free application.

·          Charli (ZP807) - a dusty taupe cream with a hint of green, a perfect neutral.

·          Desiree (ZP806) - a classic sable brown cream that has just enough gray to keep it cool in tone.

·          Hannah (ZP805) – a clear, classic red cream with a balanced (neutral) undertone.

·          Janel (ZP804) - a deep red cream with a rich warm undertone.

·          Lidia (ZP803) - a rich eggplant cream with a blackened purple base and just a hint of red resulting in a color that is wearable for most skin tones.

·         Sia (ZP802) - a true, royal blue cream. NOTE: This is a highly pigmented shade - make sure to apply abase coat to prevent staining.

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FLAIR (metallics)

Six, jewel toned liquid metal shades. The unique, micro-grind metallic pigment of the Zoya Flair Collection is fully blended into a vibrant base, creating the effect of brilliant colored melted metal!

·          Tris (ZP813) - a blackened, brushed nickel liquid metal.

·          Cinnamon (ZP812) - a classic bronze liquid metal, originally designed for Zang Toi NYFW F/W15.

·          Aggie (ZP811) - a gold holo-flip, liquid metal with bronze micro glitter. Sheer enough for layering with one coat or fully opaque in three coats!

·          Ember (ZP810) - a deep, fiery red liquid metal with enough blue to be wearable for all skin tones.

·          Giada (ZP809) - a purple liquid metal with a hint of fuchsia pearl.

·         Estelle (ZP808) - a blue on blue liquid metal with a blackened base.

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AVAILABLE FOR PRE-ORDER NOW!

ZOYA IS THE HEALTHY COLOR OF FASHION!

$9 (US), Available in top salons, spas and on zoya.com

* **BIG5FREE, TOXIN FREE: Zoya Nail Polish Formula contains no formaldehyde, formaldehyde resin, dibutyl phthalate, toluene or camphor.

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ZOYA NAIL POLISH is now on PERISCOPE!

Watch LIVE as Zoya Nail Polish on Periscope.
Follow Zoya on Periscope: @ZoyaNailPolish

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Zoya's 2015 Earth Day Promo is HERE!

Press Release

*These products are Cruelty Free 

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The Zoya 2015 Earth day Promo is HERE!!!

Are you going to be participating this year? I've done this several times in the past, but since I'm smack in the middle of a cross-country move, I'll be passing this year, but anyone able should just DOOO EEEET!!!

ZOYA EARTH DAY NAIL POLISH EXCHANGE 2015 

STARTS TUESDAY - APRIL 21, 2015!

With over 300 shades rooted in a healthy philosophy, it’s no surprise that Zoya is committed to helping you green your beauty routine! That’s why each year we give you the opportunity to exchange any old nail polish bottles that you may have laying around your house collecting dust, or that are not BIG5FREE* formulas, for brand new toxin-free** Zoya Nail Polishshades. You can rest assured that your unwanted polishes will be disposed of in an environmentally friendly manner. Helping the earth is easy… all you have to do to get started is pick out your NEW Zoya colors atzoya.com, follow the instructions below and checkout. Let us do the rest!

How the ZOYA EARTH DAY NAIL POLISH EXCHANGE works...

1. Visit www.zoya.com and add a minimum of 6 bottles of Zoya Nail Polish (no more than 24 bottles) to your cart. Minimum 12, maximum 48 for professional accounts.

2. Apply Code: EARTHLUV and a 50% credit will be added to your exchange order - free shipping included!

3. Complete checkout and you're all set! If you need further instructions (including info for our professional program) on sending back your unwanted polish click HERE.

The exchange runs on the honor system, which means you are not obligated to send in your unwanted polish - we assume you're going to do the right thing! Many people donate the polish to a local cause instead, which we fully support. If you choose to send back your polishes, please check with your carrier of choice for shipping guidelines and restrictions for nail polish. For full promotion terms & conditions and instructions on how to send in your polish, click HERE.

USE CODE: EARTHLUV

Offer valid 4/21/15 - 4/28/15 (11:59pm EST)

* **BIG5FREE, TOXIN FREE: Zoya Nail Polish Formula contains no formaldehyde, formaldehyde resin, dibutyl phthalate, toluene or camphor.

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Zoya Delight Collection for Spring 2015 - Press Release

Press Release 

*These products are Cruelty Free 

♥

Are you ready for SPRING yet? Zoya's new Delight Collection will be launching February 2, 2015. Check them out!

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Press Release

Get ready for mouth-watering spring delights from Zoya! 

Inspired by the soft and airy colors of the season, Zoya Delight serves up three cheerful cremes and three turquoise flash metallics for an updated, flirty way to wear pastels! 

All in the full-coverage, long-wearing, Big5Free* formula Zoya Nail Polish is famous for.

ZOYA DELIGHT

Lillian: Faded aquamarine with a glossy cream finish.

Tiana: Palette-cleansing ‘pistachio gelato’ green in a glossy cream finish.

Eden: Classic spring flower pink in a glossy cream finish.

Rayne: Dewy, spring blue with an energizing turquoise metallic flash.

Daisy: Refreshing ‘lemon merengue’ yellow with a turquoise metallic flash.

Leslie: Soft spring lavender with a turquoise metallic flash.

AVAILABLE 02/02/15!

ZOYA IS THE HEALTHY COLOR OF FASHION! $9 (US) Available in top salons, spas and also on zoya.com


**BIG5FREE: Zoya Professional Nail Lacquer formula contains no formaldehyde, formaldehyde resin, dibutyl phthalate, toluene or camphor.

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What do you think so far based on the promo photos? Personally, pastels hate my super pale skin so I'm not as excited as I should be, but with the past several collections suiting me perfectly, I'm not too distraught.

Favorites?

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Zoya Naturel Satins - Press Release

Press Release

*These products are Cruelty Free 

♥

ZOYA NATUREL SATINS

The next generation of Zoya Naturel is almost here! 

Introducing, Zoya Naturel Satins, a collection of six new, neutral nail polish colors in an ultra-wearable, low-sheen, chic satin finish. A hybrid between matte and glossy polishes, the new Zoya Satin* formula provides opaque coverage and is longer lasting than traditional matte shades. The flawlessly smooth finish hides imperfections and creates a luxurious, satin finish nail look.

So, remember when I raved about Zoya's Naturel and Naturel Deux being two of my favorite Zoya Collections? Well these are the same great family of shades but in a satin finish!!!

Leah: Lavender tinged taupe, exclusive Zoya Satin* finish.

Rowan: Creamy suede taupe, exclusive Zoya Satin* finish.

Sage: Mossy sage green, exclusive Zoya Satin* finish.

Tove: Misty slate grey, exclusive Zoya Satin* finish. 

Brittany: Rose mauve cream, exclusive Zoya Satin* finish.

Ana: Light toasted almond, exclusive Zoya Satin* finish.

*Zoya Satin is not intended to be worn with a top coat. For best results: Prep nail with Zoya Remove Plus Nail Polish Remover, apply base coat and finish with 2 thin coats of any Zoya Satin Nail Polish.

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Rowan and Tove? Come to momma!!! And probably Leah. What do you think? Favorites? 

I think I'm most excited for the Satin Seal Top Coat though (see below) since the Zoya Matte Velvet Top Coat is the best ever.

Available 01/15/15!

ZOYA IS THE HEALTHY COLOR OF FASHION!
$9 (US), Available in top salons, spas and on zoya.com


WANT MORE?

COMING SOON - Zoya Satin Seal Topcoat!
Turn any color into an elegant Satin finish beauty with just one coat!

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Zoya Nail Polish 3 for $15 Promo - No Tricks, Just Treats!

Press Release 

*These products are Cruelty Free 

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No Tricks, Just Treats!

Forget the tricks - today it’s all about the TREAT! We want you to have an extra Happy Halloween, so let’s set aside the creepy costumes and horror films (at least for a minute) and focus on our favorite part - the goodies! Now you can treat yourself with any 3 Zoya Nail Polish shades for just $15. With Zoya's selection of over 300 different shades in a variety of flawless finishes, you'll be ready to dress up your nails beyond Halloween!

Get ANY 3 Zoya Nail Polishes for $15
NOW (10/29/14) – Sunday, November 2 (11:59pm EST).

http://www.zoya.com/content/category/Zoya-Nail-Polish-Halloween-Treats.html

Use Code:
ZOYATREATS

How it works:1. Add at least three nail polish colors to your shopping bag along with any additional items you would like to purchase.
2. Enter code ZOYATREATS into the coupon code field and press “Apply Code”.
3. Complete check out, review and submit order.

Share the spirit of Halloween with your friends - Tag and share using #ZoyaTreats so no one misses out!

*Terms and Conditions
Valid online only at www.zoya.com through 11/02/14, 11:59pm EST. Not valid in conjunction with other coupons, codes or promotions. Shipping & Handling fees apply. Continental US only. Excludes Zoya Nail Treatments and Color Spoons. Art of Beauty is not responsible for incorrect addresses, credit card entry errors, web related issues or any errors associated with declined credit cards. Returns or exchanges of promotional items not permitted. Code must be entered at time of purchase. One code per account - code cannot be reinstated for canceled orders. Please allow up to 4 weeks for processing if volume warrants it.

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Zoya Wishes for Winter/Holiday 2014: Press Release

Press Release

*These products are Cruelty Free 

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Whoa Nelly!

Wishes really do come true with this magical new nail polish collection for Winter/Holiday 2014! Zoya Wishes** is a densely pigmented assortment featuring both traditional and Magical PixieDust formulas in coordinating color combinations that can be worn alone or combined into stunning combinations, no matter how you wear them, this collection delivers a fanciful way to celebrate the season!

· ZP766 - NORI: Sapphire blue Magical PixieDust* with holographic hex glitter, perfect for any holiday festivity.

· ZP767 - THEA: Deep amethyst Magical PixieDust* with an orchid flash, packed full of party-ready holographic hex glitter.

· ZP768 - IMOGEN: Black crystal Magical PixieDust* with holographic hex glitter, just add an LBD and you’re off!

· ZP769 - PRIM: Velvet blue metallic, with a full coverage, high-density pigment and buttery smooth application.

· ZP770 - HAVEN: True holiday plum liquid metal with a thin vein of orchid for added brilliance.

· ZP771 - WILLA: Full-coverage, onyx black cream.

* Zoya Magical PixieDust is textured, matte and sparkling. No base coat and top coat required.

PRE-ORDER STARTS 10/20/14!

SHIPPING DATE 11/01/14.

ZOYA IS THE HEALTHY COLOR OF FASHION!

$9 (US) Standard Colors
$10 (US) - PixieDust Colors

Available in top salons, spas and on zoya.com

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OMGosh THEA!!! Yeah I'm pretty sure that's going to be my favorite. What do you think? Predictions on your favorite?

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Zoya Ultra Pixie Dust for Fall 2014: PRESS RELEASE

Press Release

*These products are Cruelty Free

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They're almost HERE!!!!!

Of course the minute I saw these at CosmoProfNA in Vegas in July I knew that Noir would be my favorite because it's a gorgeous berry shade!

So here's a preview. What do you think will be your favorite?

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Meet the next generation of our best-selling textured, matte and sparkling Zoya PixieDust formula ­ Zoya Ultra PixieDust! Three shades featuring both fine micro glitter and mega hex particles for tone on tone 3D effects. This easy glam nail is available in 3 shades in a gradient of red, wine and plum hues. No base or top coat required.

NEW for FALL 2014:  ZOYA ULTRA PIXIEDUST!

­ NOIR: Deep vampy plum, textured PixieDust with red Mega Hex Particles.

Noir

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ARIANNA: Blue-toned red wine, textured PixieDust with Mega Hex Particles

Arianna

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­ OSWIN: True red, textured PixieDust with Mega Hex Particles

Oswin

Available soon at Zoya.com. COLLECTION PRE-ORDER STARTS September 9^th, SHIPPING BEGINS September 15^th (or Sooner)

Retail $10 each.

Hoping to have swatches for you soon!

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