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Showing posts with label Azature. Show all posts
Showing posts with label Azature. Show all posts

Thursday, November 14, 2013

Azature Red - Swatches and Review

Nothing to Disclose
*The Cruelty-Free status of this product in unknown 

Azature Red



This is the first appearance of Azature on Pointless Cafe but I'm sure you've heard of it before. They  made a big splash on Kelly Osbourne's nails at the 2012 Emmy Awards with their $250K bottle of polish made with 267 carats of black diamonds. Of course this brought out both praise and disdain. But really, in the advertising world, the press they got from it was a bargain!

Azature is an L.A.-based jeweler and you can read more about the quarter million dollar Azature Black Diamond nail polish here. But for those of us who can't or WON'T spend that much on a .5 oz bottle of polish, there's an entire line that retails for $25.00 a bottle. That's better!

Lest you think it's nuts to create such an opulent polish, they've gone above and beyond the $250K price tag to $1Million! They've created a new White Diamond polish with 98 carats of luminous Azature white diamonds with 1,400 individually hand-selected diamonds set in a platinum cap. Upon the sale, Azature will donate the proceeds to charity:  www.lupusla.org.

Swatches and review of Azature Red after the jump...